Designer and ROCK'NG FOR founder Alain Graf was born 1976 in wonderful Switzerland. Since his early childhood he was and still is interested and influenced by design, travelling and fashion. After a period of travelling and self discovering around the world, he finally landed in Brazil and Indonesia for a while and worked for some fashion manufactures and trend agencies. His feeling for trends, forms, colors and trendy designs gave him the possibility to work in professional environments as well as international networks which opened him doors to design fashion collections for some of the hottest celebrities in Germany.
In one sleepless night Alain dreams from his own fashion brand and this dream should come true very quickly. The result of his dreams and thoughts is ROCK'NG FOR - a international brand which is inspired and influenced by the connection of trendy, rocky and sexy fashion and the relevant of political, economical and social topics.